Spark Consulting

FEBRUARY 25, 2016

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.

Association Value 150

Association Value Committee Recruiting Recruitment 150

Thanks For Playing

JANUARY 24, 2013

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. Spot it yet?

Association Value 150

Association Value Committee Recruiting Recruitment 150

Associations Now

MAY 21, 2014

A tool for tracking and measuring member engagement can be valuable for any association—if you can decide what “engagement” actually means to you, first. In the last couple of years, you might have noticed an upswell in talk in the association community about tracking and scoring member engagement data.

Member Engagement 40

Member Engagement Committee Case Study Newsletter 40