Association Adviser
AUGUST 20, 2018
The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.
Velvet Chainsaw
APRIL 12, 2017
When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. Identify these topics in your call-for-session communications and curate for any remaining gaps. What other best practices can you offer to ease the process?
Association Adviser
SEPTEMBER 24, 2013
Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. Or, by allowing non-members to sign up to receive your eNewsletter or digital magazine.
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