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Set Your 2017 Communications Resolutions Now

Association Adviser

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Don’t let your association fall into that pattern in 2017. Is it creating stronger content, increasing your social media presence or growing event attendance? Get to know your audience. Miller has it right.

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Do Your Members Hear You? Tips for Promoting Your Member Communications

Association Adviser

In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Magazines and directories can be distributed in a traditional print format that members keep in their offices and share with colleagues and/or in a digital edition where members can share articles via their social media pages.

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Membership 101: Effective Renewal Cycles

Spark Consulting

The annual Marketing General Membership Marketing Benchmarking Report for 2017 lists an average renewal rate of 77% in professional societies and 88% in trade associations. Marketing General will be releasing the 2018 data later this month, and you can register for the FREE release webinar here.).

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Starring….Your Association Publications

Association Adviser

Landscapes | Paysages has won two gold and three silver EXCEL awards from Association Media & Publishing for the Canadian Society of Landscpae Architects. One is Association Media & Publishing’s EXCEL Awards. What Association Awards Contests Should My Association Enter?

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It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark

Association Adviser

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. This ties into our marketing and communications.

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The Top 10 Individual Communication Channels for Associations in 2018

Association Adviser

Here are the top 10 individual communication channels from our 2018 survey: There’s not much change in the top five from 2017’s list. In-person events, printed member magazines, eNewsletters, webinars and leadership development events (typically held in-person) retained their same rankings from last year.

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Association Brain Food Weekly: 7.28.17

Reid All About it

“Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education. Creating a Social Media Policy. Duration: 2 hours. Location: Alexandria VA. More info/register. Host: Icimo.

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