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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. In 2017, our clients’ email volume, sent through marketing automation campaigns , increased 110 percent compared to the previous year , so email and marketing automation are closely aligned. But, email marketing on its own can only do so much. What it does, it does…fine.

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Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

Some members have over $1 billion in revenue and hundreds of employees. After eight years in Louisiana, I ran a chapter in Jacksonville, Florida for six years and then came up to Atlanta to run this chapter in 1995 where I’ve been ever since. AA: Is there such a thing as a typical AGC Georgia member? MD: Not really.

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