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Great Ideas 2017: The Challenges of Making Great Videos

Associations Now

A morning workshop on the first day of the 2017 Great Ideas Conference highlighted that there are many ways to make videos that work for your audience—but also many factors, including cost, approach, and overall strategy. The post Great Ideas 2017: The Challenges of Making Great Videos appeared first on Associations Now.

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Conference Circuit: Home Infusion

Associations Now

More than 1,200 home and specialty infusion professionals, including business owners, nurses, pharmacists, and dieticians, are headed to Florida to get the knowledge, skills, and tools needed to boost patient care, learn about trends and developments, and engage and collaborate with their peers. City: Orlando, Florida.

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Making the case for chapters

Mariner Management

We explored this question on February 24 in 3 Ways to Tap Chapter Relevance in 2021 , focusing on ways we can tap into our chapters’ successes thus making them a part of our overall membership strategy. Take PRSA Maryland who began the DEI conversation in 2017. Build chapter into the organizations’ education strategy.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. In 2017, our clients’ email volume, sent through marketing automation campaigns , increased 110 percent compared to the previous year , so email and marketing automation are closely aligned. But, email marketing on its own can only do so much. What it does, it does…fine.

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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. Stay tuned for more information in 2017, but I will be very busy writing facilitator process guides based on my decades of experience as a trainer and sharing that on this blog.

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The Surprising Truth About Donor Fatigue And What Nonprofits Can Do To Avoid It

Beth Kanter

We compared overall giving in 2016 to 2017, and we’ve actually seen significantly more giving this year than last year to date. in 2017) and disaster projects ($1.7M 2: Overall donation totals have actually increased year-over-year on GlobalGiving. This trend is the same for both our non-disaster projects, ($5.3M YTD in 2016 vs $10.6M

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#GivingTuesday – 4 Last Minute Tips (and 4 Ways to Get Ahead Next Year)

Achieve

Over $300 million in 2017 alone! Place ad spend behind your content: You’ll hear me say this often, but your organic content is only as good as your paid ad strategy. Erica leads the strategy and execution of all marketing initiatives at Achieve, with an emphasis on helping nonprofits tell their stories digitally.

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