Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. What it does, it does…fine. It’s limited, though.

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Email Marketing Marketing Social Media Video 159

Associations Now

MARCH 5, 2017

A morning workshop on the first day of the 2017 Great Ideas Conference highlighted that there are many ways to make videos that work for your audience—but also many factors, including cost, approach, and overall strategy. The above clip, highlighting ASAE’s Marketing, Membership & Communications Conference, is about 45 seconds.) “The

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Reid All About it

JANUARY 27, 2017

Host: ASAE Marketing Section Council. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. John Buschman, adjunct instructor, Chaplin School of Hospitality & Tourism Management, Florida International University. – Rebroadcast: PCMA Convening Leaders LIVE 2017.

Social Media 150

Social Media Case Study Washington Florida 150

Reid All About it

JANUARY 27, 2017

Host: ASAE Marketing Section Council. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. John Buschman, adjunct instructor, Chaplin School of Hospitality & Tourism Management, Florida International University. – Rebroadcast: PCMA Convening Leaders LIVE 2017.

Social Media 150

Social Media Case Study Washington Florida 150

Mariner Management

MARCH 18, 2021

We explored this question on February 24 in 3 Ways to Tap Chapter Relevance in 2021 , focusing on ways we can tap into our chapters’ successes thus making them a part of our overall membership strategy. Take PRSA Maryland who began the DEI conversation in 2017. Build chapter into the organizations’ education strategy.

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Tampa Maryland Texas Florida 62

Beth Kanter

JANUARY 4, 2017

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. Stay tuned for more information in 2017, but I will be very busy writing facilitator process guides based on my decades of experience as a trainer and sharing that on this blog.

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San Jose Kansas City San Francisco North Carolina 58

Achieve

NOVEMBER 19, 2018

Over $300 million in 2017 alone! Place ad spend behind your content: You’ll hear me say this often, but your organic content is only as good as your paid ad strategy. You might have a large enough marketing team to support these efforts in-house. Erica holds a BSBA in Marketing from the University of Central Florida.

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Tips Press Release United States Florida 52