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Show Me the Money: Investment Strategies with Michael Coady and Kenny Polcari of Slatestone Wealth

Florida Condo & HOA Law Blog

Financially strapped community associations are always looking for new revenue sources but is a sound investment strategy a possible path to avoiding large budget increases or special assessments?

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. What it does, it does…fine. It’s limited, though.

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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round.

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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Here are some digital strategy lessons we can learn from Big Cat Rescue. Your marketing director didn’t. Does your favorite nonprofit have a TikTok strategy? Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “

Strategy 100
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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? The Florida Association of Insurance Agents did this and saw a 201% increase in email engagement.

Marketing 197
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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. Ideally, you’ll want to keep track of the output you’re getting so that you can continue to improve your prompt engineering strategy and future prompts. The results?

San Diego 317
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Hiring talent: 5 strategies to recruit and retain young professionals

Ungrated

Community association management companies and associations need to adjust their hiring strategies to attract and motivate young professionals in a highly competitive job market. Nicole Tacktikos is a recruiting manager at KW Property Management & Consulting, a Florida-based property management company. . >>