Remove Florida Remove Marketing Remove Strategy Remove Technology
article thumbnail

Preparing Your Association for AI

Association Analytics

As such, some organizations have already jumped on the bandwagon and are quickly adapting, while others are hesitating to embrace the potential of this technology. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.

San Diego 317
article thumbnail

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. What it does, it does…fine. It’s limited, though.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round.

article thumbnail

Association Brain Food Weekly: 2.5.21

Reid All About it

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.

San Diego 370
article thumbnail

Personalized and Targeted Marketing is Here to Stay! by Scott Oser

.orgCommunity

Body copy = Every product/service that the organization offers to every single target market it serves. It is not possible to create an effective strategy without knowing what information you have AND if you can easily use it. About Scott Oser: Over 20 years of marketing experience in the association and publishing industries.

article thumbnail

Giving Days: How We Helped Raise Nearly $40,000 For A Local Nonprofit

Achieve

The organization worked with the marketing company Achieve (an affiliate member at Nonprofits First) in raising the money through social media, e-blasts, and a string of volunteers. Erica Linguanti: Initially we were unable to secure a donor match – which was a key tactic in our overall strategy. How did they do it? About the Author.

article thumbnail

Association Brain Food Weekly: 1.27.17

Reid All About it

Host: ASAE Marketing Section Council. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. John Buschman, adjunct instructor, Chaplin School of Hospitality & Tourism Management, Florida International University. Host: American Marketing Association.