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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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Preparing Your Association for AI

Association Analytics

As such, some organizations have already jumped on the bandwagon and are quickly adapting, while others are hesitating to embrace the potential of this technology. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.

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BizBash uses Chatbot AI Technology to Enhance Events

Expo Logic

A chatbot is a software program using AI (Artificial Intelligence) technology that users can interact with by texting a specific number or through a messaging service online to get information and answer questions. Betty the Chatbot uses AI technology to answer questions on over 100 hundred different topics, asked in over 4.3

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Florida Partners With Google Maps to Document Miles of Beaches

Associations Now

It’s utilizing technology in a unique, innovate way that truly does add value to the potential visitors or meeting planners or location scouts. Capitalize on new technology like Visit Florida and its partner Google Maps, which captured more than 7.5 Looking for a unique way to showcase your state or region’s assets?

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BizBash uses Chatbot AI Technology to Enhance Events

Expo Logic

A chatbot is a software program using AI (Artificial Intelligence) technology that users can interact with by texting a specific number or through a messaging service online to get information and answer questions. Betty the Chatbot uses AI technology to answer questions on over 100 hundred different topics, asked in over 4.3

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AUDC 13 Recap: Community and Innovation for Association Websites & Technology

Vanguard Tech

You might not want to admit it, but technology is now the most important tool you use on a daily basis. Technology is now part of every facet of your association and is part of every transaction and interaction between your association staff and membership. There it is… technology. Do you see it there on the corner of your desk?

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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

Relevant marketing metrics for your corporate sponsor , such as how many people viewed and engaged with a social media post on your account that shouted out your partner or how many views your event landing page received, which features your sponsor’s logo and an overview of their services.