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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214
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Association Brain Food Weekly: 2.5.21

Reid All About it

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.

San Diego 370
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Association Brain Food Weekly: 7.11.16

Reid All About it

. – Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

DC 150
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New Fannie Mae Changes and Their Impact on Utah Community Associations

HOA Strategies

The tragic collapse of the Champlain Towers in Florida has forced lenders and other industry stakeholders to look for clear and standardized guidance on how to analyze ongoing risk in residential buildings with aging infrastructure and significant deferred maintenance.

Utah 52
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Making the case for chapters

Mariner Management

We explored this question on February 24 in 3 Ways to Tap Chapter Relevance in 2021 , focusing on ways we can tap into our chapters’ successes thus making them a part of our overall membership strategy. Build chapter into the organizations’ education strategy. Below is a snapshot of what we discussed. Ramp up tech/admin support.

Tampa 62
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Association Brain Food Weekly: 5.1.20

Reid All About it

Florida Society of Association Executives ). Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn the basics of conducting usability testing and how to use the results to drive your online strategy.

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Association Brain Food: 12.2.22

Reid All About it

Word-of-mouth marketing. Do you remember early last year seeing a slew of LinkedIn updates about an online DEI course at the University of South Florida (USF)? But 62,000 people completed the course and earned a certificate. How to Drive Pipeline with an On-Demand Webinar Strategy. Host: American Marketing Association.

Tips 41