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Great Ideas 2017: The Challenges of Making Great Videos

Associations Now

A morning workshop on the first day of the 2017 Great Ideas Conference highlighted that there are many ways to make videos that work for your audience—but also many factors, including cost, approach, and overall strategy. It is part of a healthy ecosystem of communications tactics. Looking to do video? Simple or complex?

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Association Brain Food Weekly: 1.27.17

Reid All About it

Joan Hurwitz, vice president, communications, American Nurses Association. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. John Buschman, adjunct instructor, Chaplin School of Hospitality & Tourism Management, Florida International University. to 5:30 p.m.

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Association Brain Food Weekly: 1.27.17

Reid All About it

Joan Hurwitz, vice president, communications, American Nurses Association. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. John Buschman, adjunct instructor, Chaplin School of Hospitality & Tourism Management, Florida International University. to 5:30 p.m.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. You most likely use email marketing to 1) communicate with your members, and 2) engage your members. Email marketing and the metrics that come with the platform are meant for “batch and blast” communications. But, email marketing on its own can only do so much.

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The Surprising Truth About Donor Fatigue And What Nonprofits Can Do To Avoid It

Beth Kanter

Alison Carlman, Director of Impact and Communications at Global Giving, offers a deep dive into some Global Giving data to find the answer. We compared overall giving in 2016 to 2017, and we’ve actually seen significantly more giving this year than last year to date. in 2017) and disaster projects ($1.7M It will surprise you.

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Annual Giving Day Raises Over $2 Million for Palm Beach, Martin County Nonprofits

Achieve

This year, 415 Palm Beach and Martin County nonprofits benefited from the generous support of donors who participated in the 2017 Great Give. Great Give Florida's. Our communities are home to so many deserving organizations that do such important work day in and day out.

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