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A New Power Couple—Humans Plus Bots Deliver Member Delight
.orgSource
OCTOBER 1, 2023
IBM, makers of the chatbot Watson, describes the strategy like this: “Conversational marketing is a form of interactive marketing that engages consumers in dialogue-driven, personalized experiences at a one-to-one level, enabling brands to listen and gain unique customer insights while also providing value to the user.”
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