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Association Advocacy Thrives in ‘Fake News’ Era
Association Adviser
AUGUST 7, 2017
One 2017 CIF states, “Members must be prepared to modify their internal structure and sales process to meet the demands of multi-generational buyers and new purchasing trends.”. Personal contacts and establishing trust as a source (not just press releases and social media) are important.”. Liz Richards, Chief Executive Officer.
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