leverage-marketing-power-social-proof 
Reid All About it
SEPTEMBER 1, 2017
You may want to find out after reading this interesting report from Billhighway about hundreds of calls they made to associations for a market research project. Don’t buy bitcoin because all the cool kids are buying bitcoin, that’s not a good reason, although it does demonstrate the power of social proof. 1 CAE credit.
Association Success
APRIL 16, 2018
Building attendance for our virtual summit, SURGE 2017, presented us with an interesting challenge. The answer to our question came in the form of a partnership with an event tech company called snöball, influencer marketing. After publicly launching SURGE 2017, we immediately received an influx of registrants.
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