Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Socious

DECEMBER 22, 2016

Now it’s nearly 2017 and a lot has changed. Just think about technology. From paper checks to marketing automation and targeted email drip campaigns , every year brings something new for membership management. So what does 2017 have in store for those us working in membership and member marketing?

Membership Management 100

Membership Management Video Software Member Experience 100

Association Adviser

DECEMBER 19, 2017

at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. “‘Is Use an integrated marketing technology platform to harness your association’s data. What basic conversation customization data points should your association look for in a marketing technology platform?

Technology 62

Technology Marketing Cost Tools 62

Mariner

FEBRUARY 9, 2017

The biggest challenge facing associations with chapter networks is "maintaining relevancy in a time where geographic boundaries are made increasingly irrelevant by technology," said one survey respondent in the 2016 Chapter Benchmarking Study [PDF], conducted by our firm, Mariner Management & Marketing, LLC.

Survey 100

Survey Technology Marketing 100

Association Adviser

DECEMBER 19, 2017

at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. “‘Is Use an integrated marketing technology platform to harness your association’s data. What basic conversation customization data points should your association look for in a marketing technology platform?

Technology 60

Technology Marketing Cost Tools 60

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 63

Marketing Guidelines millennials Washington 63

SilkStart

JANUARY 2, 2018

In 2017, we published 19 blog posts and 10 release notes. 2017 Association Cyber Security Best Practices. Leverage this tool to transform your association marketing. SilkStart Selected as Finalist for 16th Annual VIATEC Technology Awards. SilkStart Selected as Finalist for 16th Annual VIATEC Technology Awards.

Directory 52

Directory Software Survey Tools 52

Socious

DECEMBER 22, 2016

Now it’s nearly 2017 and a lot has changed. Just think about technology. It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. I was watching a movie from 2001 recently and one of the main characters had a laptop.

Maine 100

Maine Cost Technology Member Experience 100

Associations Now

DECEMBER 5, 2016

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

Survey 40

Survey Marketing New York millennials 40

AvidXchange: Association Management

MAY 3, 2017

How do you see regulation, data, and technology (in the commercial real estate industry) intersecting? Technological advancements, demographic shifts, and regulatory developments could bring disruption to the commercial real estate (CRE) industry this year. How will technology and data intelligence transform the industry in the future?

Technology 130

Technology New York City United States Industry 130

Associations Now

DECEMBER 20, 2016

In many ways, the notion of the “middle” has come to define association technology this year. Being in the middle affords a lot of power to the companies, services, and functions that associations work with and use on a regular basis, be they social networks like Facebook , AMS providers, email marketing tools , or simple automation tricks.

Technology 40

Technology Software Course Email Marketing 40

Leading Learning

DECEMBER 3, 2023

In 2017, The Economist declared lifelong learning an “economic imperative,” and it has hardly been the only publication in mainstream and business presses to insist on the importance of learning in a world where the scale, scope, and speed of change seem much higher than ever before. It is not limited to adulthood or late adulthood.

Marketing 52

Marketing Mooc Course Education 52

Spark Consulting

MARCH 29, 2022

I’ve done some cleanup of those old posts, removing my Cool Technology posts (does anyone really still want to read about whatever tech was new 15 years ago? Here’s the original list: Membership 101: The Welcome Series (2017). 10 Tips for Creating an Effective Marketing Piece (2013). Strategic Planning v.

Tips 195

Tips Survey Marketing Technology 195

Associations Now

JANUARY 31, 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. A number of major media outlets, finding the process of making emails cumbersome and limited as far as data goes, have invested in significant amounts of technology. But the ground is still messy. Make Design Less Painful.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

SilkStart

APRIL 12, 2017

April 12th, 2017 (Victoria, BC) – SilkStart, a leading Software-as-a-Service (SaaS) Membership Management Platform, is excited to announce our selection as a finalist for the 16th Annual VIATEC Technology Awards in the category of Technology Company of the Year (1-10 employees). Momentum Dashboard. ABOUT SILKSTART.

Technology 81

Technology Innovation Membership Management Software 81

Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

Marketing Pennsylvania Social Media Content 184

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Associations Now

SEPTEMBER 21, 2017

The latest edition of Tagoras’ Association Learning + Technology report finds that emerging learning technology is out there, but the problem is that organizations don’t have an effective strategy to put it into play. In the association space, nearly everyone does webinars as part of their digital learning arsenal.

Technology 84

Technology Report Mooc Learning Management System 84

Association Adviser

JANUARY 19, 2017

As 2017 begins, respondents to our latest reader poll have told us they plan to focus more on membership than on other areas of association operations. As demographics and technology change, many associations are re-examining the perks of membership to ensure they’re still relevant in 2017. Let us know in the comments below.

Class 60

Class California Discount Innovation 60

Reid All About it

JUNE 23, 2023

They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. AI usage policy.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Are you spending the right amount of money on technology? Ah, the geeky pleasures of life.

Raleigh 150

Raleigh Chicago DC Washington 150

Associations Now

JANUARY 2, 2017

The latest edition of the long-running electronics tradeshow, now in its 50th year, will feature lots of potential breakthrough technologies and even the reemergence of a familiar brand. For tech fans, 2017 will get off the ground with a little bit of excitement. CES 2017 will take place January 5-8. And it’s not just any CES.

Las Vegas 40

Las Vegas Class Technology Leadership 40

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

.orgSource

MARCH 20, 2023

But technology continues to evolve, and we have a choice. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. Those statistics were not surprising in 2017. The Gartner Technology Glossary offers these definitions. Is there more to accomplish?

Leadership 88

Leadership Process LMS Technology 88

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. 13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Host: Marketing General, Inc.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Customization” has become a dirty word in association technology and for good reason. Ann McDermott at DelCor Technology Solutions discusses the many perils of customizing association software. Tue 11/7 at 12 p.m.

DC 150

DC Washington Innovation Price 150

Reid All About it

NOVEMBER 10, 2017

Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. post picks up the relevancy message. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Why 2017 Is the Year to Re-Evaluate Your Event Tech.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Why 2017 Is the Year to Re-Evaluate Your Event Tech.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 184

DC Project Ohio Washington 184

Higher Logic

OCTOBER 16, 2017

We can’t believe how eventful 2017 has been for Higher Logic. For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. And the news doesn’t stop there - we have acquired Informz and Real Magnet!

Press Release 187

Press Release Recruiting Recruitment Software 187

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. The increasing use of CRM solutions by associations.

LMS 150

LMS System Survey Email Marketing 150

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. 13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

Associations Now

OCTOBER 20, 2016

The latest edition of an annual American Express report, predicting meeting trends for 2017, suggests that tradeshows and conferences in North America will see a decline in growth, with smaller events taking their place. The post Looking Forward: American Express Forecasts 2017 Meeting Trends appeared first on Associations Now.

America 40

America Project Report Conference 40

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Ed Salvato, LGBTQ marketing specialist. Quick hits. This is so me. Host: PCMA.

LMS 361

LMS Revenue Tips America 361

Blue Sky eLearn

MARCH 20, 2017

If you’ve encountered references to the 2017 Deloitte Global Human Capital Trends report, you might think it is. Is the technology dying? Corporate training represents a large portion of the workforce continuing education market. Market-Facing LMS Solutions are Disrupting the Corporate Market. Yes and No.

LMS 136

LMS System Technology Content 136

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 150

DC Project Ohio Washington 150