Remove 2017 Remove Marketing Remove Revenue Remove Technology
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3 ways to generate non-dues revenue

Association Success

According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. First look at market research.

Revenue 148
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2017 Member Engagement Strategy

Potomac Core

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Survey Annually.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Amanda Milligan, Content Marketing Institute ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. – Revenue Success from Scratch: One Association’s Story.

LMS 361
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Association Brain Food: 6.23.23

Reid All About it

They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. AI usage policy.

Metro 195
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Higher Logic Acquires Informz and Real Magnet

Higher Logic

We can’t believe how eventful 2017 has been for Higher Logic. For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. increase in revenue, customers, and employees. increase in revenue, customers, and employees.

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Solutions Day 2023—Beyond Answers to Insight

.orgSource

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Back in 2017, we could see that business was changing. Our research resulted in two books dedicated to positioning executives for success in digital markets. Navigate Industry 4.0

Revenue 88