AMS vs. CRM: Integrating Strategy and Software
Protech
MARCH 16, 2020
A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. One of the most important things to keep in mind about a CRM system is that it is? It’s no coincidence that n onpr ofits prioritize the online member experience.
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