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Association Brain Food: 2.23.24

Reid All About it

Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. Can associations and their chapters help bring community to our society of loners? Social fitness.

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3 ways to get started with your association’s artificial intelligence journey

Nimble AMS

According to research firm IDC, more than $50 billion was expected to be invested in AI systems globally in 2020, up from $37.5 By 2024, worldwide spending on AI is expected to reach $110 billion. Associations and artificial intelligence. A real-world example: Another article about AI on this blog?explains Data drives AI.

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Association Brain Food: 10.13.23

Reid All About it

Brightfind’s guide to association websites is loaded with useful advice on the 12 essential web elements for acquiring, engaging, retaining, and converting users into loyal website visitors, customers, and members. The history goes further back than the article describes. Isn’t that what association management is all about?

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