Reid All About it

JANUARY 19, 2024

Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Another funny, personal post with life and association lessons along the way.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Learn about the process of planning, executing, and optimizing member-generated video campaigns to achieve revenue-based outcomes. More info/register. But all video is not created equal.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. Digital initiatives. Event sponsorships.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Perhaps a concept like this could serve as a low-admin alternative to chapters? Marketing to younger generations. Value proposition.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.

Revenue 272

Revenue Innovation Education Tools 272