5 ways to boost your association’s revenue in 2021

Nimble AMS

Today, Millennials in the workforce represent the largest segment of the working population and GenZ is the latest demographic of student and early careerist members. ?. Millennial and Gen Zers connected with mobile devices at an early age and used online tools throughout their education.

Daily Buzz: Rethink Your Recruiting Process

Associations Now

To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture. Instead of wasting time and money hiring the wrong type of person, your organization should create small tweaks in its recruiting process to ensure you’re attracting people who have the right professional and people skills. It’s not so much if an organization will have a dip in revenue but when.

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How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z. But, here’s the bad news for associations: Personify surveyed 1,000 Millennial and Generation Z association members for their Young Members 2.0

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs.

Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue

Associations Now

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A But, you can also diversify your organization’s revenue streams by adding an online storefront where members can purchase products and services.”. Why do Millennials and Generation Z let their association membership lapse?

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3. A cheer for 2020: ?? What do your members want?

You Won’t Believe the ROI on This Member Recruitment Campaign

Associations Now

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255. Part of that success, which hadn’t become quite clear at that point, was a three-month recruitment campaign on LinkedIn, which, as ICF discovered, is apparently very fertile ground for attracting new members, at least in the coaching profession.

4 ways to attract younger members

Association Success

By 2025, Millennials will account for 75 percent of the American workforce. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members. What is your recruitment and retention strategy?

Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Steal This Idea!

Association Adviser

Attracting Millennial/Young Professional Supporters. Just about every association we know of is struggling to recruit younger members. Even if they don’t, those committed young fans will contribute in all sorts of valuable ways: volunteering to help with the mission-driven work of the organization, recruiting other supporters, amplifying messages and stories online and on social media. Features Membership Revenue fundraising membership

Steal This Idea!

Association Adviser

Attracting Millennial/Young Professional Supporters. Just about every association we know of is struggling to recruit younger members. Even if they don’t, those committed young fans will contribute in all sorts of valuable ways: volunteering to help with the mission-driven work of the organization, recruiting other supporters, amplifying messages and stories online and on social media. Features Membership Revenue fundraising membership

Building Buy-In for an Online Community at Your Association

Higher Logic

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue.

From the Corner Office: Carol Khoury, NYSSA

Association Adviser

The new world order has to do with shifting demographics (baby boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an elemental change in what people value. AA: Has NYSSA changed its membership recruitment and retention strategy in response to the many changes affecting Wall Street? From the Corner Office Leadership Association membership Carol Khoury membership NYSSA revenue Carol Khoury.

Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. Tue 3/7 at 1 p.m.* – Revenue Generation through Your Mobile Event App. Learn how leading organizations are generating revenue through their mobile apps and moving sponsors from doubting the value of supporting an app to asking a year in advance for the sponsorship.

Association Brain Food Weekly: 12.2.16

Reid All About it

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies. Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events.

Association Brain Food Weekly: 12.2.16

Reid All About it

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies. Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events.

Association Brain Food Weekly: 2.8.16

Reid All About it

– 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles. Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return. – How to Build an Amazing Volunteer Recruitment Strategy. the chat topic is: How Associations are Attracting Millennial Members.

Association Brain Food Weekly: 8.21.20

Reid All About it

They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Association Brain Food Weekly: 10.27.17

Reid All About it

Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members.

LMS 150

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding.

Association Brain Food Weekly: 5.15.20

Reid All About it

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors.

Associations and the Vision Thing

YourMembership Blog

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken.

Addressing the Freelance Wave

Association Success

We have a dramatic shift in the labor markets where at one end of the spectrum we have millennials who demand a very clear work-life balance and at the other end, we have highly skilled baby boomers who are retiring but still want to stay intellectually challenged and busy. When looking to connect with freelancers, traditional methods such as using job boards, newspapers and recruiters are not the way to go.

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

The side effects of this change are: A loss of traditional revenue generated by membership dues. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology. How to retain members and recruit new members for the future. How to identify and implement non-dues revenue vehicles.

New Survey Highlights Challenges Facing Small-Membership Associations

Associations Now

Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies. The findings provide a glimpse into the many facets of running a small-membership organization, including information about membership growth, recruitment and retention, membership models, and finances. “We

Association Brain Food Weekly: 3.9.18

Reid All About it

– Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Many associations will need to adjust their structure to attract and retain millennials and Gen Z, whose members will bring critical skills and a fresh perspective to the association community. Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value.

Association Brain Food Weekly: 6.13.16

Reid All About it

Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. Grow Sponsorships, Attendance and Revenue for your Virtual Conference. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. Here’s the list of webinars and other professional development events for the week of June 13.

Build a Journey to Yes Using Marketing Automation

.orgCommunity

What are your current revenue and sales priorities? Do you need to: Recruit new members to broaden your base. Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented. You could narrow your choices by looking at where your organization’s programming and content resources will generate the most revenue and engagement.

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Survey: These Companies Set the Standard for Leadership

Associations Now

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. The fourth annual Global Leadership Research initiative, a survey of more than 3,000 C-level and human resources executives, ranked that trio as the top organizations from which to recruit among public companies with more than $1 billion in revenue.

Make Your Meeting a Jobs Hub

Associations Now

But many attendees are also there to find a new job or to recruit new employees, which is why associations often host onsite job fairs or career centers at their major meetings. Research shows that millennials’ primary reason for joining associations is access to job opportunities. You’ll create new revenue streams. Another bonus is that those additional registrations will likely mean additional nondues revenue and a boost to your bottom line.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations.

Can Mentoring Programs Bring Younger Members to Your Association?

Association Adviser

Canada, Australia and India in 2015 to get their take about three key areas of mentoring and career development: Member recruitment challenges. Finally, survey respondents suggested that millennials are hesitant to align themselves with those they believe to be in an older, out-of-touch demographic. Other studies show that millennials look for companies that have training and development programs because they value an employer that invests in its employees.

Tuesday Buzz: Increase Your Appeal to Introverts

Associations Now

Associations are hungry for advice on recruiting millennials. Keep marketing to this group so that your revenue doesn’t take a huge hit when boomers leave their jobs. Don’t leave your introverted members out in the cold. Create opportunities to get them engaged by respecting their personality traits. Also: Give your boomer members a little notice.

Business and Professional Women’s Foundation

Plexus Consulting

Their Young Careerist research product, which targets those between the ages of 21-35, provides information on the challenges and unique opportunities that Generation X and Millennial members of the workforce face. As women are underrepresented in green sector jobs, BPWF’s efforts are meant to train, recruit, and retain women for the sustainable jobs of the future. By Steven M.

Association Brain Food Weekly: 8.9.19

Reid All About it

Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Hear about key workplace preferences of millennials and how you can align needs cross-generationally, and best practices at high-ranking companies that have unlocked the power to attract, engage and retain top millennial talent. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees.

Association Brain Food Weekly: 11.10.17

Reid All About it

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Learn about the critical role engagement and personalization play in learning, along with the relationship this has with membership recruitment and retention, and the generation of non-dues revenue.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. The most effective recruitment techniques, in order: Word-of-mouth recommendations.

New Year Resolution: Invest in Association Learning Technology

WBT Systems

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. The article noted that the key benefits that millennials want from associations are job opportunities, credentials and training, and while other membership groups prioritized different benefits, job opportunities and credentials were important across the groups.

How Top Leaders and Advocates Navigate Fast-Changing Times

Association Adviser

Boomer succession plans can be just as important as millennial recruiting. . Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 To change that equation, Hildebrand suggested tapping into younger members since millennials are “activists by nature” and often looking for work and volunteer experiences “that matter.” Lessons learned from John Graham, astronauts Mark and Scott Kelly and more. Hank Berkowitz, Association Adviser.

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What Associations Need to Know About Technology

Association Adviser

Mobile apps are promising, but we’re still trying to figure out how much revenue you can generate from them, said Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). It fosters more personal connection with members, new ways to connect at your events, new ways to recruit members, new ways to educate and train members and new ways for your supplier members to do production demonstrations. Millennials respond differently.