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The 1 thing you need to know about GenZ

Association Success

“By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles,” reported Elisa Pratt , association authority and expert in strategic nonprofit solutions in our new member-exclusive course, “Who is your member of 2030?”.

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4 ways to attract younger members

Association Success

By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their own careers. In the case of Millennials and GenZ, this means developing media and marketing strategies that may include Instagram, Snapchat, LinkedIn, etc.

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Association Brain Food Weekly: 2.26.21

Reid All About it

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.