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4 ways to attract younger members

Association Success

By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their own careers. Tip: Don’t relegate younger members to social media. By 2030 our membership world will look very different. So, who is your member in 2030?

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The Market for Adult Lifelong Learning

Leading Learning

From YouTube videos to social media communities to the age-old institution of local book groups, lifelong learning permeates nearly all aspects of our lives whether we are conscious of it or not—and technology has multiplied the options exponentially. billion in 2022 and project it to grow to around USD 58 billion by 2030.