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Golden's Rules for Association

Inquiry or advocacy?

Golden's Rules for Association

There are two kinds of public policy research: there is inquiry and there is advocacy. In the case of advocacy, you start with an answer and go in search of the facts that will bolster and support your position. Association AdvocacyIn the case of inquiry, you start with a question and let the facts lead you [.].

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Why these things matter

Golden's Rules for Association

You are probably also concerned about some of the issues impacting associations, and maybe even support advocacy by groups like ASAE to address them. Association Advocacy association profession engagement leadership lobbying not-for-profit role of associations tax exempt organizationsChances are that if you are reading this, you consider yourself an association professional and you appreciate the tremendous good that associations do for society.

The myth about ‘special interests’

Golden's Rules for Association

Association Advocacy role of associationsMuch of the public thinks of associations as “special interests” who do nothing but lobby the system to game advantage (even though U. government data shows that associations spend many times more on educational activities than on lobbying). In my opinion, “special interest” is a pejorative only when applied to a group whose interests [.].

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The Generation Gap in Lobbying

Golden's Rules for Association

Association AdvocacyThere is a generation gap between lobbyists and the lobbied that requires rethinking established GR tactics. Read my commentary from this week’s Association Trends.

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Have we lost the ability to argue?

Golden's Rules for Association

Association Advocacy The Way We Are“It is extraordinary to notice how few people in the modern world can argue. That is why there are so many quarrels breaking out again and again, and never coming to any natural end.” How true. Just switch on any cable TV “news” show or go to any online forum. Or visit an association board [.].

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Looking into the congressional crystal ball

Golden's Rules for Association

Association Advocacy not-for-profit tax exempt organizations tax reformAssociations have garnered their share of attention from the Hill in the last year, but no one expected a thoroughly gridlocked Congress to actually get anything done about it … at least until after the election. And after that? Read my latest commentary in AssociationTRENDS to learn why I don’t think any of the association [.].

Review Gate

Golden's Rules for Association

Association Advocacy The Nature of Associations association journals censorship leadership TransparencyGive the Metropolitan Opera credit. When its leadership screws up, they do it on a truly operatic scale. The Met is a nonprofit, structured in a manner not unlike many associations. There is the parent organization, the opera company, that delivers the core value to its membership (audience). And there is its educational foundation, the [.].

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Stay focused on mission

Golden's Rules for Association

Association Advocacy The Nature of AssociationsThe new president of the national, not-for-profit organization urged his membership to remember: “The [organization] we passionately love is hardly some cumbersome, outmoded club of sticklers, with a medieval bureaucracy, silly … rules on fancy letterhead, one more movement rife with squabbles, opinions and disagreement.” ” No. All those elements might exist, or be perceived to [.].

Paradigms

Golden's Rules for Association

Association Advocacy The Way We AreI recently suffered a very sudden and very significant loss of vision. Happily, the condition was fully correctible. Nonetheless, during the period of impairment I learned some very interesting things about how the brain works and we perceive the world. I discovered that when I was in familiar surroundings, my brain could reach back to [.].

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Pay no attention to the man behind the curtain

Golden's Rules for Association

Association Advocacy Social Media & AssociationsThe web has made it a whole lot easier to fake it. And that is, if anything, even more of a threat to serious, online communities than to traditional associations. There is little you can effectively do to police the content of others on the web … leaving it up to our associations (traditional and [.].

Association Supply Chain Advocacy

Potomac Core

Association Supply Chain Advocacy can be a game changer for members. Association Supply Chain Advocacy is Fueled by Actionable Research. These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy.

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Members Hire Customized Advocacy

Potomac Core

Members hire Customized Advocacy because they have no choice. Associations who customize their advocacy strategies will remain relevant. Answering the Call to Action: Customized Advocacy. Customized Advocacy Addresses Widespread Member Challenges & Opportunities.

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Advocacy Drives Business Outcomes

Potomac Core

For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about.

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The Secret to Selling Government Affairs and Advocacy - Moery Company

Moery Company

Today, selling advocacy requires a focused and strategic approach. We’ve been successful in selling for associations with great government relations and advocacy programs – and, key to success is to make advocacy tangible and segmented. IStock/Credit:alekseykh.

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Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Members Hire Industry Advocacy and Promotion. .

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Disruptive Advocacy. Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.

JP Moery’s Association Playbook – Episode 162: The New Landscape for Association Advocacy, with Brian Wild

Moery Company

In the last few years, a disruption has occurred which has changed how advocacy will play out going forward, and you must adapt your approach, says Host JP Moery. Associations may need a new playbook, folks.

Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Higher Logic

Advocacy and referrals : A dedicated space for customer success provides ready-made tools, like directories, for finding advocates. Advocacy programs within your community can streamline your efforts in an organized way.

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Advocacy or Business Outcomes?

Potomac Core

Association executives inside and outside of Washington, DC sometimes struggle to secure key executive participation in advocacy meetings with Congressional representatives or regulatory agencies. If advocacy programs are viewed as “outputs” (events, journal, newsletters, etc.)

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Advocacy and Governance 2.0

Association Adviser

Real-world examples of boards and advocacy working together. At the same time, we are maintaining a strong focus on our leading advocacy initiatives that protect the public interest and promote a pro-business environment in Ohio,” Wiley said. Advocacy wins.

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Generation Advocacy

Association Advocacy Chick

Introducing Generation Advocacy. Generation Advocacy is the name of my new business. GA, which is what I affectionately call it, is my advocacy training/PAC management/general government relations consulting service. Along with advocacy training, GA also works with political action committees as well provides direction for an association’s government relations efforts. I have a confession to make. This past June, I gave birth to my baby.

Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Higher Logic

We’ve had active advocates in our customer base from the very beginning, but we haven’t had a formal advocacy program until now. We have clients who really love Higher Logic and were already doing advocacy activities on a more informal level who wanted to get more involved.

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How To Start a Micro-Advocacy Program in Your Association

Higher Logic

An advocacy program. With an advocacy program, your organization can offer added-value for your members while simultaneously positively impacting issues and constituencies important to your industry and members. And that’s where micro-advocacy programs can help.

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Using live video streaming for advocacy

Association Advocacy Chick

However, here are some possibilities when it comes to using this service in your advocacy efforts. According to Politico , it was possibly the first use of live video streaming for testimony by an advocacy group. Give your members a live update on your advocacy efforts or breaking news on the status of legislation you’re working on. What do you think of live video streaming for advocacy?

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Building a Winning Advocacy Strategy

Beekeeper Group

The Olympics are over but your winning advocacy strategy journey is just beginning. The post Building a Winning Advocacy Strategy appeared first on Beekeeper Group. Follow these steps and bring your campaign from an idea on the starting blocks to a gold medal finish.

When it comes to advocacy, don’t ignore Gen Y

Association Advocacy Chick

Go to virtually any association’s website and you will find advocacy listed as a membership benefit. Which of your members would rank advocacy among their top five reasons for joining your association? And yet others are interested in advocacy. Before we assume that democracy is dead, associations need to figure out a way to engage all members across generations in their advocacy efforts in order to be successful.

NAASF Crowdsources Customer Support and Advocacy with Online Community

Higher Logic

The Community Starts Crowdsourcing for Advocacy. The NAASF community has become a headquarters for both problem-solving and advocacy efforts. Without those community interactions, franchisee members would not have a reliable platform to voice these advocacy issues.

Advocacy Do’s and Don’ts

Association Adviser

Our research shows that “lobbying/advocacy efforts” is now the single most important topic to association leaders and their members—ahead of “best practices,” “industry news” and even “careers.” Advocacy versus lobbying.

John Graham on ASAE’s 2017 Advocacy Efforts

Association Adviser

In a presentation to the media on Monday, Graham reiterated those comments and explained further what ASAE is doing in terms of advocacy initiatives at the national and state level. Advocacy Features advocacy ASAE 2017 ASAE Annual Meeting association advocacy John Graham

Trade Association Advocacy and the Political Conventions

Association Navigator

Well it’s here, the two weeks every four years when the political parties hold their nominating conventions. In DC shorthand it’s referred to as “Cleveland” or “Philadelphia” as in “are you going to Cleveland?”.

Advocacy Through Emoji

Associations Now

Key Into the Message For Android users and those who haven’t upgraded to the latest version of iOS, the Ad Council is also offering a third-party keyboard as part of the campaign, which is probably the first time a smartphone keyboard has been created for an advocacy campaign.

Membership Hack: Micro-Advocacy

Associations Now

Asking regional members to take action on micro-advocacy efforts could result in big payoffs—both for your issue and in member engagement. That led him to launch a new advocacy network, which asks members to get involved in small but effective ways. Holcomb calls it “micro-advocacy.”

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The post Association Advocacy Thrives in ‘Fake News’ Era by Jill Andreu first appeared on AssociationAdviser.com. Features Leadership Marketing & Communications advocacy association communications fake newsJill Andreu.

Advocacy: Having Their Backs

Association Adviser

Though members may not realize it until they need it, the beating heart of every association is advocacy. Advocacy advocacy Georgia Automobile Dealers Association Georgia Nurses Association GSAE Licensed Profesional Counselors Association of Georgia This story originally appeared in the winter 2014 issue of GSAE''s Connections magazine. Photo. For more about this topic, click on the headline.

Can Advocacy Save a Board?

Associations Now

About a month back an article in Nonprofit Quarterly floated an interesting suggestion for how to respond: Step up your advocacy efforts. A focus on advocacy, Light explains, serves as a kind of test of your board member’s enthusiasm for the organization.

3 Reasons to Use Your Advocacy Efforts for Member Recruitment

MembersClicks

In today’s political climate, capitalizing on your organization’s advocacy efforts could be a big win in terms of member recruitment. This especially holds true for young professionals : We know that having a strong cause to support is important to this group!

Advocacy and social media: A case study from ASHA

Association Advocacy Chick

I’m always talking about the need for associations to use social media in their advocacy efforts. Association Advocacy Chick: Describe your position with ASHA? Caroline Goncalves: I am the associate director of Federal Advocacy at ASHA.

Lobbying and Advocacy News Is Tops for Association Professionals

Association Adviser

According to our third annual Association Communication Benchmarking Study , information about lobbying and advocacy efforts is the single most important topic for association leaders these days. advocacy Association Communication Benchmarking Study association leaders lobbying

Open Community….from an advocacy prospective

Association Advocacy Chick

From an advocacy perspective, this is an excellent resource for government relations professionals. Association Advocacy Chick : Congrats on the book! AAC : There’s no better example of open community for government relations than with grassroots advocacy.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

A new study from APCO Worldwide examining how association advocacy efforts are perceived by DC power brokers and other stakeholders offers some strategic and tactical insights for association GR teams.