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Golden's Rules for Association

Inquiry or advocacy?

Golden's Rules for Association

There are two kinds of public policy research: there is inquiry and there is advocacy. In the case of advocacy, you start with an answer and go in search of the facts that will bolster and support your position. Association AdvocacyIn the case of inquiry, you start with a question and let the facts lead you [.].

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Why these things matter

Golden's Rules for Association

You are probably also concerned about some of the issues impacting associations, and maybe even support advocacy by groups like ASAE to address them. Association Advocacy association profession engagement leadership lobbying not-for-profit role of associations tax exempt organizationsChances are that if you are reading this, you consider yourself an association professional and you appreciate the tremendous good that associations do for society.

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The myth about ‘special interests’

Golden's Rules for Association

Association Advocacy role of associationsMuch of the public thinks of associations as “special interests” who do nothing but lobby the system to game advantage (even though U. government data shows that associations spend many times more on educational activities than on lobbying). In my opinion, “special interest” is a pejorative only when applied to a group whose interests [.].

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The Generation Gap in Lobbying

Golden's Rules for Association

Association AdvocacyThere is a generation gap between lobbyists and the lobbied that requires rethinking established GR tactics. Read my commentary from this week’s Association Trends.

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Looking into the congressional crystal ball

Golden's Rules for Association

Association Advocacy not-for-profit tax exempt organizations tax reformAssociations have garnered their share of attention from the Hill in the last year, but no one expected a thoroughly gridlocked Congress to actually get anything done about it … at least until after the election. And after that? Read my latest commentary in AssociationTRENDS to learn why I don’t think any of the association [.].

Have we lost the ability to argue?

Golden's Rules for Association

Association Advocacy The Way We Are“It is extraordinary to notice how few people in the modern world can argue. That is why there are so many quarrels breaking out again and again, and never coming to any natural end.” How true. Just switch on any cable TV “news” show or go to any online forum. Or visit an association board [.].

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Review Gate

Golden's Rules for Association

Association Advocacy The Nature of Associations association journals censorship leadership TransparencyGive the Metropolitan Opera credit. When its leadership screws up, they do it on a truly operatic scale. The Met is a nonprofit, structured in a manner not unlike many associations. There is the parent organization, the opera company, that delivers the core value to its membership (audience). And there is its educational foundation, the [.].

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Stay focused on mission

Golden's Rules for Association

Association Advocacy The Nature of AssociationsThe new president of the national, not-for-profit organization urged his membership to remember: “The [organization] we passionately love is hardly some cumbersome, outmoded club of sticklers, with a medieval bureaucracy, silly … rules on fancy letterhead, one more movement rife with squabbles, opinions and disagreement.” ” No. All those elements might exist, or be perceived to [.].

Paradigms

Golden's Rules for Association

Association Advocacy The Way We AreI recently suffered a very sudden and very significant loss of vision. Happily, the condition was fully correctible. Nonetheless, during the period of impairment I learned some very interesting things about how the brain works and we perceive the world. I discovered that when I was in familiar surroundings, my brain could reach back to [.].

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Pay no attention to the man behind the curtain

Golden's Rules for Association

Association Advocacy Social Media & AssociationsThe web has made it a whole lot easier to fake it. And that is, if anything, even more of a threat to serious, online communities than to traditional associations. There is little you can effectively do to police the content of others on the web … leaving it up to our associations (traditional and [.].

Showcase Your Association’s Strength Through Advocacy

Moery Company

The events of 2020 have created a perfect storm to allow associations to showcase their strength and leadership through advocacy. The post Showcase Your Association’s Strength Through Advocacy appeared first on The Moery Company.

Segment Your Advocacy To Sell Memberships

Moery Company

So, how do you make the advocacy program compelling and urgent for a prospect to jump into the fray with your association. So, it’s these medium-sized companies we can truly showcase the value of advocacy and association membership. From my experience, these have shown to be a tricky target for advocacy sales, but that’s not to say there are exceptions to that rule. You can best sell government relations and advocacy to any prospect in your industry this way.

Sync Up Advocacy for Membership Growth – Association Hustle Episode 279 (8m 4s)

Moery Company

Associations have strayed from using advocacy as a key part of their membership value proposition. Here’s how to bring back advocacy to serve your members: Hello and welcome to JP Moery’s Association Hustle Podcast. Advocacy advocacy membership growth membership recruitment

The New Association Frontier – State Advocacy

Moery Company

Today I see a fantastic opportunity for associations in developing their state advocacy efforts – and, things are moving fast. Now, there has always been immense value generated by federal government relations and advocacy on the federal level is well established. The state effort is a clear value proposition builder, just like the advantage we’ve had over time to leverage federal advocacy. Advocacy Association Business Strategy Membership Development

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Association Supply Chain Advocacy

Potomac Core

Association Supply Chain Advocacy can be a game changer for members. Association Supply Chain Advocacy is Fueled by Actionable Research. These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy. In this scenario each Association in the supply chain has clearly established roles, deliverables, and accountability for Industry Advocacy outcomes. Association Supply Chain Advocacy.

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10 Advocacy Websites That Are Doing it Right

Wild Apricot

If you're looking to build or update your advocacy organization's website, look no further than these 10 great examples for inspiration

Identifying and Acting on Advocacy Priorities

Association Adviser

To counter processes that delay decision-making, associations should set broad advocacy objectives and empower others to act on advocacy priorities. The post Identifying and Acting on Advocacy Priorities appeared first on Association Adviser.

Members Hire Customized Advocacy

Potomac Core

Members hire Customized Advocacy because they have no choice. Associations who customize their advocacy strategies will remain relevant. Answering the Call to Action: Customized Advocacy. Members hire Customized Advocacy because of the dynamic nature of the business environment and they need results in real time. Your organization’s ability to creatively and rapidly respond to new and emerging challenges through Customized Advocacy is what your members expect.

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The Secret to Selling Government Affairs and Advocacy - Moery Company

Moery Company

Today, selling advocacy requires a focused and strategic approach. We’ve been successful in selling for associations with great government relations and advocacy programs – and, key to success is to make advocacy tangible and segmented. The association advocacy advantage for these folks? So, it’s these medium-sized companies we can truly showcase the value of advocacy and association membership. Advocacy Association Business Strategy Business Development Sales

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Voices matter: Grassroots advocacy opportunities in your community

Ungrated

CAI needs grassroots advocacy at all levels of government to push public policy issues that maintain the integrity of the community association housing model. The report emphasizes the importance of citizen participation to affect advocacy—even during the global crisis.

Advocacy Drives Business Outcomes

Potomac Core

For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. GCCA’s strategic plan incorporates advocacy and business outcomes and ABA emphasizes the impact of its advocacy strategies in an annual video. Measuring Advocacy and Policy Outcomes.

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Exercising First Amendment Rights through Advocacy

Association Adviser

Having an advocacy plan for your membership ensures that their voices are heard when policy proposals are considered on both state & federal levels. The post Exercising First Amendment Rights through Advocacy appeared first on Association Adviser. Advocacy Features Membership advocacy association advocacy

Association Hustle – Episode 208: The New Association Frontier – State Advocacy

Moery Company

Host JP Moery sees a fantastic membership recruitment opportunity for associations who put some rigor behind their state advocacy efforts – and, things are moving fast. But, do you have a state advocacy infrastructure in place to best serve these prospective members? The post Association Hustle – Episode 208: The New Association Frontier – State Advocacy appeared first on The Moery Company.

Advocacy Strategies: Cutting Through the Clutter

Association Adviser

The post Advocacy Strategies: Cutting Through the Clutter appeared first on Association Adviser. Advocacy Features advocacy association advocacy government affairsWith the vast and growing number of trade associations vying for the attention of the same 535 federal legislators, what can your association do to influence policymakers to act on your behalf?

Keys to Successful Advocacy: The Role and Value of Coalitions

Association Adviser

Here's why coalitions in advocacy are a good idea. The post Keys to Successful Advocacy: The Role and Value of Coalitions appeared first on Association Adviser. Advocacy Features advocacy association advocacyAssociations can widen their support for a position by establishing coalitions with other organizations.

10 Advocacy Websites That Are Doing it Right

Wild Apricot

Advocacy organizations do important work — they prompt the most difficult conversations and pave the road to change. If your nonprofit does some or is entirely dedicated to advocacy work, thank you!

Keys to Successful Advocacy: Boots on the Ground

Association Adviser

The most successful advocacy campaigns are customized to an association’s unique needs, but certain strategies are integrated into nearly every successful advocacy campaign. The post Keys to Successful Advocacy: Boots on the Ground appeared first on Association Adviser. Advocacy Features advocacy association advocacy lobbyingAssociations have promising potential to influence public policy.

6 Simple Ways to Ease Into Advocacy as a Nonprofit

Wild Apricot

Want to start getting involved in advocacy, but not quite sure how? Bethany Snyder of Snyder Strategies explains 6 easy steps you can start following today to solve big nonprofit problems — and raise more money too

Where to Find the Time for Advocacy

Association Adviser

Investing time for advocacy gradually now makes the process less burdensome for members in the future when your association’s efforts are needed the most. The post Where to Find the Time for Advocacy appeared first on Association Adviser. Advocacy Features advocacy

Keys to Successful Advocacy: Political Action

Association Adviser

Political action is one of the simplest and most effective approaches to association advocacy. The post Keys to Successful Advocacy: Political Action appeared first on Association Adviser. Advocacy FeaturesTaking political action can be as easy as making strategic donations.

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Baseline Advocacy: Legislative Tracking Offers Associations the Opportunity to Execute Advocacy in Real-Time

Association Adviser

Legislative tracking streamlines advocacy information to your membership. The post Baseline Advocacy: Legislative Tracking Offers Associations the Opportunity to Execute Advocacy in Real-Time appeared first on Association Adviser. Advocacy Features association advocacy government servicesHere's how to personalize, categorize and identify legislation that matters.

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Disruptive Advocacy. While GCCA’s new strategic plan was instrumental in pivoting the association to an external and strategic focus, the association was already moving in the direction of Disruptive Advocacy Strategies. Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.

Advocacy and Governance 2.0

Association Adviser

Real-world examples of boards and advocacy working together. At the same time, we are maintaining a strong focus on our leading advocacy initiatives that protect the public interest and promote a pro-business environment in Ohio,” Wiley said. Advocacy wins. The post Advocacy and Governance 2.0 Advocacy Features advocacy Finance governance IMCRA Michael Dunham Thomas Hedberg Valentino SabucoCreate the mission first; then build the organization. .

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JP Moery’s Association Playbook – Episode 162: The New Landscape for Association Advocacy, with Brian Wild

Moery Company

In the last few years, a disruption has occurred which has changed how advocacy will play out going forward, and you must adapt your approach, says Host JP Moery. This week, JP welcomes to the podcast Brian Wild , Policy Director, Brownstein, Hyatt, Farber, & Schreck, to discuss new advocacy strategies for your organization as the political landscape continues to evolve. Associations may need a new playbook, folks.

Social Media Has Changed the Advocacy Landscape Forever

Association Adviser

Associations should be aware that as social media platforms evolve, they'll need to continuously evaluate their social media advocacy plans to ensure maximum reach and meaningful engagement. The post Social Media Has Changed the Advocacy Landscape Forever appeared first on Association Adviser. Advocacy Features Marketing & Communications advocacy government affairs social media

Here’s How Community Helps Your Customer Advocacy Program Take Off

Higher Logic

The post Here’s How Community Helps Your Customer Advocacy Program Take Off appeared first on Higher Logic. An online community can energize your customer advocacy program – here are three reasons why.

Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Since Members hire Industry advocacy and promotion, the most successful organizations know how important it is to stay aligned with the Industries they serve. Members Hire Industry Advocacy and Promotion. .

Advocacy or Business Outcomes?

Potomac Core

Association executives inside and outside of Washington, DC sometimes struggle to secure key executive participation in advocacy meetings with Congressional representatives or regulatory agencies. If advocacy programs are viewed as “outputs” (events, journal, newsletters, etc.) Advocacy or Business Outcomes? . What are the key steps to driving accelerated participation in your advocacy programs? The post Advocacy or Business Outcomes?

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Keys to Successful Advocacy: Understanding and Maximizing Your Association’s Tax Status

Association Adviser

The post Keys to Successful Advocacy: Understanding and Maximizing Your Association’s Tax Status appeared first on Association Adviser. Advocacy Features Revenue advocacy association advocacy association taxes tax statusMaximize your association's legislative influence by educating board and staff leadership about the political activities your tax status allows you to do.

Keys to Successful Advocacy: Membership Engagement

Association Adviser

The most effective advocacy campaigns engage members in their strategy and execution, as well as capitalize on their strengths and expertise. In the advocacy arena, engagement is more than top-down communication. One may lay the groundwork for true member engagement with communications that demonstrate how advocacy aligns with an association’s mission, as well as members’ economic and social interests. Know how to use digital advocacy tools.