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Golden's Rules for Association

Inquiry or advocacy?

Golden's Rules for Association

There are two kinds of public policy research: there is inquiry and there is advocacy. In the case of advocacy, you start with an answer and go in search of the facts that will bolster and support your position. Association AdvocacyIn the case of inquiry, you start with a question and let the facts lead you [.].

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Why these things matter

Golden's Rules for Association

You are probably also concerned about some of the issues impacting associations, and maybe even support advocacy by groups like ASAE to address them. Association Advocacy association profession engagement leadership lobbying not-for-profit role of associations tax exempt organizationsChances are that if you are reading this, you consider yourself an association professional and you appreciate the tremendous good that associations do for society.

The myth about ‘special interests’

Golden's Rules for Association

Association Advocacy role of associationsMuch of the public thinks of associations as “special interests” who do nothing but lobby the system to game advantage (even though U. government data shows that associations spend many times more on educational activities than on lobbying). In my opinion, “special interest” is a pejorative only when applied to a group whose interests [.].

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The Generation Gap in Lobbying

Golden's Rules for Association

Association AdvocacyThere is a generation gap between lobbyists and the lobbied that requires rethinking established GR tactics. Read my commentary from this week’s Association Trends.

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Have we lost the ability to argue?

Golden's Rules for Association

Association Advocacy The Way We Are“It is extraordinary to notice how few people in the modern world can argue. That is why there are so many quarrels breaking out again and again, and never coming to any natural end.” How true. Just switch on any cable TV “news” show or go to any online forum. Or visit an association board [.].

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Looking into the congressional crystal ball

Golden's Rules for Association

Association Advocacy not-for-profit tax exempt organizations tax reformAssociations have garnered their share of attention from the Hill in the last year, but no one expected a thoroughly gridlocked Congress to actually get anything done about it … at least until after the election. And after that? Read my latest commentary in AssociationTRENDS to learn why I don’t think any of the association [.].

Review Gate

Golden's Rules for Association

Association Advocacy The Nature of Associations association journals censorship leadership TransparencyGive the Metropolitan Opera credit. When its leadership screws up, they do it on a truly operatic scale. The Met is a nonprofit, structured in a manner not unlike many associations. There is the parent organization, the opera company, that delivers the core value to its membership (audience). And there is its educational foundation, the [.].

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Stay focused on mission

Golden's Rules for Association

Association Advocacy The Nature of AssociationsThe new president of the national, not-for-profit organization urged his membership to remember: “The [organization] we passionately love is hardly some cumbersome, outmoded club of sticklers, with a medieval bureaucracy, silly … rules on fancy letterhead, one more movement rife with squabbles, opinions and disagreement.” ” No. All those elements might exist, or be perceived to [.].

Paradigms

Golden's Rules for Association

Association Advocacy The Way We AreI recently suffered a very sudden and very significant loss of vision. Happily, the condition was fully correctible. Nonetheless, during the period of impairment I learned some very interesting things about how the brain works and we perceive the world. I discovered that when I was in familiar surroundings, my brain could reach back to [.].

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Pay no attention to the man behind the curtain

Golden's Rules for Association

Association Advocacy Social Media & AssociationsThe web has made it a whole lot easier to fake it. And that is, if anything, even more of a threat to serious, online communities than to traditional associations. There is little you can effectively do to police the content of others on the web … leaving it up to our associations (traditional and [.].

Segment Your Advocacy To Sell Memberships

Moery Company

So, how do you make the advocacy program compelling and urgent for a prospect to jump into the fray with your association. So, it’s these medium-sized companies we can truly showcase the value of advocacy and association membership. Advocacy Engagement Membership Development

The New Association Frontier – State Advocacy

Moery Company

Today I see a fantastic opportunity for associations in developing their state advocacy efforts – and, things are moving fast. Now, there has always been immense value generated by federal government relations and advocacy on the federal level is well established.

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Association Supply Chain Advocacy

Potomac Core

Association Supply Chain Advocacy can be a game changer for members. Association Supply Chain Advocacy is Fueled by Actionable Research. These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy.

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Members Hire Customized Advocacy

Potomac Core

Members hire Customized Advocacy because they have no choice. Associations who customize their advocacy strategies will remain relevant. Answering the Call to Action: Customized Advocacy. Customized Advocacy Addresses Widespread Member Challenges & Opportunities.

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Advocacy Drives Business Outcomes

Potomac Core

For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about.

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Exercising First Amendment Rights through Advocacy

Association Adviser

Having an advocacy plan for your membership ensures that their voices are heard when policy proposals are considered on both state & federal levels. The post Exercising First Amendment Rights through Advocacy appeared first on Association Adviser.

The Secret to Selling Government Affairs and Advocacy - Moery Company

Moery Company

Today, selling advocacy requires a focused and strategic approach. We’ve been successful in selling for associations with great government relations and advocacy programs – and, key to success is to make advocacy tangible and segmented. IStock/Credit:alekseykh.

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Keys to Successful Advocacy: Political Action

Association Adviser

Political action is one of the simplest and most effective approaches to association advocacy. The post Keys to Successful Advocacy: Political Action appeared first on Association Adviser. Advocacy Features

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Association Hustle – Episode 208: The New Association Frontier – State Advocacy

Moery Company

Host JP Moery sees a fantastic membership recruitment opportunity for associations who put some rigor behind their state advocacy efforts – and, things are moving fast. But, do you have a state advocacy infrastructure in place to best serve these prospective members?

Keys to Successful Advocacy: Boots on the Ground

Association Adviser

The most successful advocacy campaigns are customized to an association’s unique needs, but certain strategies are integrated into nearly every successful advocacy campaign. The post Keys to Successful Advocacy: Boots on the Ground appeared first on Association Adviser.

Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Members Hire Industry Advocacy and Promotion. .

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Disruptive Advocacy. Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.

Advocacy or Business Outcomes?

Potomac Core

Association executives inside and outside of Washington, DC sometimes struggle to secure key executive participation in advocacy meetings with Congressional representatives or regulatory agencies. If advocacy programs are viewed as “outputs” (events, journal, newsletters, etc.)

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Keys to Successful Advocacy: The Role and Value of Coalitions

Association Adviser

Here's why coalitions in advocacy are a good idea. The post Keys to Successful Advocacy: The Role and Value of Coalitions appeared first on Association Adviser. Advocacy Features advocacy association advocacyAssociations can widen their support for a position by establishing coalitions with other organizations.

Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Higher Logic

Advocacy and referrals : A dedicated space for customer success provides ready-made tools, like directories, for finding advocates. Advocacy programs within your community can streamline your efforts in an organized way.

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Daily Buzz: Start an Employee Advocacy Program

Associations Now

In that sense, employee advocacy may be even more effective than influencer marketing,” writes Andrew Hutchinson on Social Media Today. The takeaway here is twofold: Organizations without an employee advocacy strategy should consider adding the tactic to their marketing toolbox.

Keys to Successful Advocacy: Understanding and Maximizing Your Association’s Tax Status

Association Adviser

The post Keys to Successful Advocacy: Understanding and Maximizing Your Association’s Tax Status appeared first on Association Adviser. Advocacy Features Revenue advocacy association advocacy association taxes tax statusMaximize your association's legislative influence by educating board and staff leadership about the political activities your tax status allows you to do.

JP Moery’s Association Playbook – Episode 162: The New Landscape for Association Advocacy, with Brian Wild

Moery Company

In the last few years, a disruption has occurred which has changed how advocacy will play out going forward, and you must adapt your approach, says Host JP Moery. Associations may need a new playbook, folks.

First Steps to Global Advocacy

Associations Now

Advocacy can often be a challenge for nonprofits on the home front: Plenty of American associations invest a lot of time and money connecting with statehouses and Congress to get their message heard. The most important thing in any kind of advocacy is listening.

Keys to Successful Advocacy: Membership Engagement

Association Adviser

The most effective advocacy campaigns engage members in their strategy and execution, as well as capitalize on their strengths and expertise. In the advocacy arena, engagement is more than top-down communication. Know how to use digital advocacy tools.

Generation Advocacy

Association Advocacy Chick

Introducing Generation Advocacy. Generation Advocacy is the name of my new business. GA, which is what I affectionately call it, is my advocacy training/PAC management/general government relations consulting service. Along with advocacy training, GA also works with political action committees as well provides direction for an association’s government relations efforts. I have a confession to make. This past June, I gave birth to my baby.

Advocacy and Governance 2.0

Association Adviser

Real-world examples of boards and advocacy working together. At the same time, we are maintaining a strong focus on our leading advocacy initiatives that protect the public interest and promote a pro-business environment in Ohio,” Wiley said. Advocacy wins.

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6 Simple Ways to Ease Into Advocacy as a Nonprofit

Wild Apricot

Want to start getting involved in advocacy, but not quite sure how? Bethany Snyder of Snyder Strategies explains 6 easy steps you can start following today to solve big nonprofit problems — and raise more money too

Diabetes Association’s New Platform Amplifies Patient Advocacy

Associations Now

And with a new digital platform, it’s giving that community the tools it needs for stronger grassroots advocacy. The post Diabetes Association’s New Platform Amplifies Patient Advocacy appeared first on Associations Now

Building a Winning Advocacy Strategy

Beekeeper Group

The Olympics are over but your winning advocacy strategy journey is just beginning. The post Building a Winning Advocacy Strategy appeared first on Beekeeper Group. Follow these steps and bring your campaign from an idea on the starting blocks to a gold medal finish.

Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Higher Logic

We’ve had active advocates in our customer base from the very beginning, but we haven’t had a formal advocacy program until now. We have clients who really love Higher Logic and were already doing advocacy activities on a more informal level who wanted to get more involved.

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Advocacy Should be a Top Priority for Any Entity – Here’s Why

Association Adviser

Prioritizing advocacy is often overlooked because there are so many administrative and operational issues pressing organizations and businesses on a day-to-day basis. These demands often leave little time left for organizing advocacy efforts. Advocacy activities benefit all sectors.

Using live video streaming for advocacy

Association Advocacy Chick

However, here are some possibilities when it comes to using this service in your advocacy efforts. According to Politico , it was possibly the first use of live video streaming for testimony by an advocacy group. Give your members a live update on your advocacy efforts or breaking news on the status of legislation you’re working on. What do you think of live video streaming for advocacy?

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How To Start a Micro-Advocacy Program in Your Association

Higher Logic

An advocacy program. With an advocacy program, your organization can offer added-value for your members while simultaneously positively impacting issues and constituencies important to your industry and members. And that’s where micro-advocacy programs can help.

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Advocacy Through Emoji

Associations Now

Key Into the Message For Android users and those who haven’t upgraded to the latest version of iOS, the Ad Council is also offering a third-party keyboard as part of the campaign, which is probably the first time a smartphone keyboard has been created for an advocacy campaign.