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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off
Associations Now
JANUARY 19, 2016
According to the Motorcycle Industry Council, the biking industry is increasingly drawing more female riders, many of whom are revving engines as part of a growing younger audience. The numbers say it all : 14 percent of all motorcycle owners in America today are women, compared with 8 percent in 1998, according to MIC.
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