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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off
Associations Now
JANUARY 19, 2016
The numbers say it all : 14 percent of all motorcycle owners in America today are women, compared with 8 percent in 1998, according to MIC. percent of millennial owners are women; among baby boomers that figure is 9 percent. Confident Growth. Clearly, times have changed, and women are trying out motorcycle riding more than ever.
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