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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off
Associations Now
JANUARY 19, 2016
The numbers say it all : 14 percent of all motorcycle owners in America today are women, compared with 8 percent in 1998, according to MIC. And female bike owners tend to skew younger, as well: MIC reports that a little more than 17 percent of generation X motorcycle owners and 17.6 Confident Growth.
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