article thumbnail

What I Learned From @nancylublin About #dataonpurpose

Beth Kanter

Only 150 people came to the event and while it was a great experience, it didn’t recruit new members. It was designed and built on the notion of data collection and analysis. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. million messages lets them do predictive analysis.

El Paso 28