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Association Brain Food: 12.2.22

Reid All About it

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. New Member Engagement Study Launch Party. How to Drive Pipeline with an On-Demand Webinar Strategy.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We conducted a national survey of about 1,600 randomly selected end-use customers that our members serve to determine what they knew or didn’t know — and wanted to know — about their electric utility. AA: Tell us about your media relations strategy. MD: The direction of the rebranding was completely driven by research.