Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). One thing’s for sure, agreed Notter, there are no shortcuts to good data gathering and analysis. Avoiding analysis paralysis. Ask how your product and service can fill those unmet needs.
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