Arizona Email Marketing Leadership Revenue 
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APRIL 30, 2021
Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs. Explore the skills and behaviors needed to be effective in a front-line leadership role and the changes that occur when making the transition from frontline worker to front-line leader. Host: Marketing General Inc. Fri 4/30 at 2 p.m. Presenter: Mikki Williams.
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APRIL 23, 2021
Event Revenue and Sponsorship ROI. Learn how to maximize ROI with strategies such as: ticketing, pricing and access strategies to optimize revenue and registration; sponsorship tier concepts and best practices; sponsor benefits that also engage and wow attendees; and what data-points to track and measure from attendees to prove ROI. .
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