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Association Brain Food: 5.26.23

Reid All About it

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. For example, it lies (“hallucinates”). 1 CAE credit.

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Are associations stuck?

SCD Group

The executive director expected members to engage their customers because it would affect the final price a customer would pay for the products from the association member. The example this executive director gave was cell phone service. This is a large national association. The second association executive director.

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