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Association Brain Food Weekly: 10.29.21

Reid All About it

Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. Velocity Partners always publishes enlightening and entertaining articles like this one, A Stakeholder Through the Heart. Marketing education.

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Association Brain Food: 12.2.22

Reid All About it

But 62,000 people completed the course and earned a certificate. Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. She explains how async communication combats groupthink —what a bonus.

Tips 41