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Association Education and Certification: Best Benefit Ever

WBT Systems

It’s a question that many associations ask when planning benefit programs and communications to members. Best Benefit Ever = Association Education and Certification Programs. How do you make your member benefits both appealing and valuable to entice renewals and new membership subscriptions? What is the best benefit ever?

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Association Brain Food: 2.9.24

Reid All About it

I find good reads there, including many of the articles I share here. New Year, More Questions Breakout group topics: #1: Learning Gaps – Leading up to a certification/assessment exam, what areas of learning would you like to see improved and what areas have been beneficial for your learners to utilize? #2: Twitter tips.

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Association Brain Food: 8.11.23

Reid All About it

Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Host: Certification Network Group (CNG) Wed 8/16 from 11 a.m. Chief Communications Officer/Owner, CQbd Wed 8/23 at 1 p.m.

Chicago 195
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How Leaders Can Improve Retention 

Associations Now

But dissatisfaction stems “largely because those benefits aren’t aligned with employees’ actual needs or because the organization doesn’t effectively communicate the availability of well-being benefits,” according to the report. Is the credentialing and certification program fit-for-purpose for the profession today?

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Association eLearning vs Free Online Courses

WBT Systems

There are a multitude of blogs and articles outlining the benefits of taking free online courses for professional development to advance your career, but do these courses actually deliver the value and opportunity they profess to provide to adult learners?

Course 236
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Gain or maintain professional certification (12 percent). One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” Certifications: a pathway to engagement. Advance their career (17 percent). Purchase continuing education (14 percent).

Survey 150
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The digital imperative for today’s associations

Nimble AMS

Earlier this year, my colleague wrote an article on this blog about digital transformation and its importance to the future of associations. For example, training and certification continue to be two of the most important benefits to members in the study, yet organizations tend to undervalue these benefits.