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Association Brain Food Weekly: 7.23.21

Reid All About it

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Presenter: Julie Sciullo, CEO, Association Analytics. Host: Marketing General Inc. Membership benchmark data.

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Association Brain Food: 7.15.22

Reid All About it

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model.