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How to Motivate Certification Candidates

WBT Systems

The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required continuing education credits. How can you motivate certification candidates and keep them on the credential path? 3 intrinsic drivers that motivate certification candidates.

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Association Brain Food Weekly: 5.21.21

Reid All About it

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Association fortune-telling. Hooking members. They make an argument for adding smaller, niche virtual conferences to your event lineup. Yes, please!

San Jose 369
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Association Brain Food Weekly: 4.30.21

Reid All About it

They remind us why listening (without interrupting) is so important to the person talking and describe different methods for listening to your members and others in your professional community. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Why not start tonight? .

Education 354
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Association Brain Food: 2.24.23

Reid All About it

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Member renewals. State of the association industry. Stakeholder capitalism. No plan, no progress.