Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Reid All About it

MAY 5, 2017

Share your best apps and how you use them in your work…whether it is your association management data base, project or meeting management, scheduler, email, mobile app or other neat tools that saves you work and time. Learn about win-back strategies and how you can employ marketing automation to reactivate lapsed members.

Charlotte 158

Charlotte Raleigh Chicago Leadership 158

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Presenter: career management coach and LinkedIn guide Dawn Rasmussen, CMP. Host: PCMA.

DC 79

DC Washington LMS Social Media 79

Associations Now

MARCH 11, 2014

About a year and a half ago, the group moved into a new building in Chicago’s West Loop—a space it owns, and a renovation that gave it an opportunity to focus on great architecture. Think Local, Reach Millennials. Smart marketing pros know that “newsjacking” is a great way to expand an association’s reach.

millennials 40

millennials Florida Chicago Social Media 40

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. – DMV First Friday Black Association Executives Dinner More info/register. Learn how to position yourself as a strong candidate, and how to attract the best applicants in today’s market.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m.

Certificate 39

Certificate Innovation Education Process 39