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Association Leadership: Stepping Into Chairs Role

SCD Group

The Solution: Kellen Company’s account executives working for this organization engage in regular telephone communication with the organization’s President to provide organizational updates and, indirectly, provide guidance and leadership development. This year, Kellen is celebrating 50 years in business.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. Of course, we sell expertise in various areas, ranging from websites and digital marketing to PR and association management. Do you know why?

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Social Media and Shiny Object Syndrome

Associations Now

“People are very eager to just jump into social media because it’s a shiny object, it’s a thing we should be doing,” said Sheryl Masterson, associate director of interactive fundraising and engagement at the American Diabetes Association, when I interviewed her for the March issue of Associations Now.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Associations and their boards need to develop clearer and better researched priorities—then make sure they have the right staff or outsource partners to execute. Many associations lack member communication plans that are fully integrated. ” Stern said the associations need to do a better job of connecting with Millennials.

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Keys to Association Career Success

Association Adviser

Whether you’re mid-career, fresh out of school or long-ensconced in the C-suite, career advancement is top of mind across all segments of the association world. That’s not surprising to Boxwood’s Smith: “People join associations to advance themselves professionally. Advantages of association employment.