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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. MCI released a benchmark survey report on AI adoption in associations. Sponsor perspectives.

Maryland 272
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From the Corner Office: Rob Sumner, CAE, Esq.

Association Adviser

An association lawyer for nearly 20 years, Sumner has more than 24 years of experience in association management and has been an active member of the Georgia Society of Association Executives (GSAE) since 1981. Most of my clients are associations. who specializes in business and employment law.