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What to Do If Your Association’s Online Course Failed

WBT Systems

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment?

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Association Brain Food Weekly: 3.2.18

Reid All About it

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. More info/register. Host: KiKi L’Italien, founder, Amplified Growth.

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Association Brain Food Weekly: 3.9.18

Reid All About it

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Expand how your association thinks about sponsorship: partner with companies whose sponsorship and involvement will add value to your online learning programs. Your Event Marketing Survival Guide. 1 CAE credit.

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Association Brain Food: 7.8.22

Reid All About it

At MASAE, the discussion focused on the association predilection to return to ‘normal’ and in-person events, changing member preferences, and using technology more effectively to communicate with members. There’s an AMS for every type of association, even tiny ones, so find out what should be in yours when you go shopping for one.

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Association Brain Food Weekly: 2.23.18

Reid All About it

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Here’s the list of free professional development events for the association community scheduled for next week. Usability Tips for a Seamless LMS.

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