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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Association Brain Food Weekly: 1.3.20

Reid All About it

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Wed 1/8 at 12:00 – The Journey to Creating Effective Boards & Committee (Association Insights, Alexandria VA).

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Member engagement makes all of it happen.

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Association Brain Food Weekly: 9.9.16

Reid All About it

This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. Presenters: Shelly Alcorn, Principal, Alcorn Associates Management Consulting. Host: ASAE Marketing Section. 1 CAE credit.

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7 Secrets of a Master Digital Story Teller

Vanguard Tech

Any association or nonprofit interested in tapping social media to promote its services and members must understand the far-reaching influence of this marketing model, known as Brand Journalism. Collectively, we are all in the news business. It’s fine for me because I’ve been working in news, PR, and communication for 27 years.

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Stronger by Association: AMR Promotes, Hires Additional Staff

AMR Management Services

Melanie Bowzer , hired in January 2011 as a marketing and communications coordinator, now serves as Executive Director of the Association of Medical Illustrators, a professional society of more than 800 graphic artists in the life sciences and healthcare field. Marlena Stephens joined AMR as a project associate. Media Contact.