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Alumni Associations Use Social Media to Reinvent Donation Drives
Associations Now
OCTOBER 30, 2014
Berkeley even got a few famous alums together to promote the event in a viral video: Such campaigns are becoming more common in both the United States and Europe, as alumni associations and their parent schools try to attract new audiences. By getting 35 percent of alums to participate, SSE Riga’s association managed to top the U.S.
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