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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
Those in the association world are a little less blunt about the information gathering process. As ASAE’s Greg Melia told Association Adviser TV recently: “Data, data, data is a clarion call. It’s also a great member benefit and new member recruiting tool. ” Benefits of research. Be careful what you wish for.
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