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Tuesday Buzz: Welcome Your New Members

Associations Now

“Some 38 percent of new members [cite] lack of engagement with an organization as the number one reason for not renewing their membership,” Kim Sorin wrote last week on Forward Together , the blog of the association software and service provider Abila. Incline Marketing shares three ways for associations to use the platform.

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Salesforce or Microsoft: What’s the Right CRM Platform for Your Association Management Software?

Nimble AMS

The modern association understands the need for a detailed view of its membership to drive: data-based decision making, which requires that the data be easily gathered, maintained and reported on; and modern marketing, which requires easily slicing and dicing membership data so the right message is delivered to the right person at the right time.