Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

MARCH 14, 2019

The answers to these questions will give you the landscape of all the current problems your association can be solving to boost the value for members. Once you are sure, the association is offering a great value to your target member groups the next step is to determine if you have a marketing problem.

Member Experience 102

Member Experience Marketing Communications Industry 102

Smooth The Path

OCTOBER 3, 2019

During the first three weeks, members also learn whether they should read or ignore our emails. When emails are timely and value-packed members, look forward to them. But, when messages are dull, demanding, long, and pleading marketing messages, they start habitually ignoring emails.

Marketing 97

Marketing Content Strategy Email Marketing 97