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Made to Stick: Examples for Associations

SCD Group

The book also cites you, who she describes as a top executive at the ASA in the mid-1980s, as follows: “In order to drive tropical oils out of the market once again, Drake ran what amounted to a slander campaign from 1986 to 1989 out of ASA headquarters in St. I laughed when I read the comment. That campaign was almost 30 years ago!