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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Recently, the St. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. The experience offers a case study for other associations.

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Made to Stick: Examples for Associations

SCD Group

The book also cites you, who she describes as a top executive at the ASA in the mid-1980s, as follows: “In order to drive tropical oils out of the market once again, Drake ran what amounted to a slander campaign from 1986 to 1989 out of ASA headquarters in St. I laughed when I read the comment. That campaign was almost 30 years ago!

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.

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SCD Group: Managing your content to enhance the value of your.

SCD Group

Managing Content to Create Value for Your Members was the focus of Tuesday’s meeting of the St. Louis Society of Association Executives (SLSAE). Assess and plan your communications strategy and goals. should communicate with other dept., should communicate with other dept., I see it as a necessity!

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