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Association Brain Food Weekly: 7.11.16

Reid All About it

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. – How to Design Future-Friendly Content. Host: Gather Content. Mike Atherton, Content strategist, Facebook.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Choose your goal, assess the action needed, and tailor the content accordingly.

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