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Association Brain Food: 12.2.22

Reid All About it

Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Phew, life is definitely not boring. New Member Engagement Study Launch Party.

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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. The first episode features Jamie Notter of Propel (hello again!)

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