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Association Brain Food Weekly: 10.22.21

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Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195
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Association Brain Food Weekly: 10.29.21

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Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. What does it take to set yourself up, market yourself, and actually get contracted for work? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. CMP credit.

Revenue 195
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Association Brain Food Weekly: 10.15.21

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Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195
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Association Brain Food Weekly: 10.1.21

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I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology.

LMS 195
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Association Brain Food: 12.2.22

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Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. New Member Engagement Study Launch Party. Host: American Marketing Association.

Tips 41
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Association Brain Food: 9.30.22

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Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.