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From the Corner Office: John Graham, ASAE
Association Adviser
AUGUST 24, 2016
We used to take everything that was in print and put it online, but as I can see from your current issue [of Association Adviser ], the reverse is happening — we’re putting the best of online content into print form. I have found that specific promotions are very effective if done as first class mail. You’re distributing deep content.
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